Salesforce, the San Francisco-based, cloud-based software company, has announced the addition of "sustainability" to its list of core values, marking the brand's fifth core value. This change is more than just a word on a website, though, as Salesforce has announced it will be embracing sustainability company-wide. As part of this new initiative, sustainability will be included in a section of each employee's Vision, Values, Methods, Obstacles, and Measures (V2MOM) framework.
Salesforce's V2MOM is a framework for setting, managing, and achieving goals, meaning the company will now begin establishing internal sustainability goals. In addition to this, Salesforce will consider sustainability when making partnership decisions, company product decisions, and decisions regarding future ventures. Essentially, Salesforce has committed to reducing its climate impact year after year, and now this loose commitment has been solidified in writing and company policy for the world to see.
Sustainability-First Software Companies
Salesforce Added Sustainability to its Core Company Values
Trend Themes
1. Sustainability-focused Companies - More companies will add sustainability to their core values, and focus on implementing company-wide initiatives that promote sustainability.
2. Sustainability-driven Product Development - Companies will develop products that prioritize sustainability and reduce their carbon footprint through material innovations.
3. Sustainability-based Partnerships - More companies will partner with sustainable brands and focus on working with eco-friendly suppliers.
Industry Implications
1. Software as a Service (saas) - SaaS companies will prioritize sustainability as a core value, leading to increased implementation of sustainable practices and development of eco-friendly software solutions.
2. Technology Hardware - Hardware companies will prioritize sustainability in their production processes, leading to increased use of recycled materials and eco-friendly manufacturing practices.
3. Professional Services - Professional service firms will adopt sustainability as a core value and focus on offering consulting services that allow businesses to achieve their sustainability goals.