Salesforce, the consumer relations management platform, announced the 'Salesforce ESG Program,' a new set of environmental, social, and governance goals that will directly coincide with internal compensation programs. This means that the executives in the company, including the vice president and above, will have their monetary compensation tied to their success in four ESG areas.
Salesforce announced that for the first year of its ESG program, it will target equality and sustainability, with the other two ESG areas being left for future years. As part of its equality goals, Salesforce will focus on increasing representation for underrepresented groups of people, such as people of color and women.
As for its sustainability goals, Salesforce is placing an emphasis on carbon footprint goals caused by its own operations and staff. This means the company will reduce air travel emissions, increase investment in sustainability-focused partners, and work with its suppliers to reduce carbon footprints overall.
CRM Platform ESG Goals
Salesforce Announced a Set of ESG Goals that Coincide with Compensation
Trend Themes
1. ESG Compensation Programs - Companies can tie monetary compensation for executives to ESG goals, incentivizing positive impacts on environmental, social, and governance areas.
2. Diversity and Inclusion Targets - Businesses can set goals related to increasing representation for underrepresented groups of people to promote diversity and inclusion in the workplace.
3. Sustainability Partnerships - Partnerships with sustainability-focused companies can help businesses reduce their carbon footprint and achieve sustainability goals.
Industry Implications
1. CRM Software - CRM platforms like Salesforce can incorporate ESG goals into their software and offerings, creating a unique selling point for environmentally and socially conscious businesses.
2. Human Resources - Human resources departments can collaborate with leadership to create ESG compensation programs and diversity and inclusion targets to improve corporate social responsibility.
3. Supplier Management - Companies can work with their suppliers to reduce their overall carbon footprint and achieve sustainability goals, improving their environmental impact and supply chain transparency.