Artist Apolinario Pereira's 'Salao Coboi' project is a part of 'The 9 Worthies' series. The small monster-like toys capture the apparel of high end Autumn/Winter 2012 collections with direct references to ACNE, Paul Smith, Jil Sander and Maison Martin Margiela.
Pereira's interest in Salao Coboi was first ignited three years ago. According to his description, the creative endeavor represents a "collective that was born in 2009 two days after Michael Jackson's death in the European Wild West (Portugal)."
Though the roots may be cooperative, Pereira now runs the Salao Coboi venture on his own. The dolls piece together highlights from current runways, capturing seasonal sparkle heels, loose floral print pants, rustic suspenders and desert boots. When taken together, the figures become contemporary reflections of in-vogue styles.
Couture Monster Mashups
Apolinario Pereira's 'Salao Coboi' Project Mimics A/W 2012 Lines
Trend Themes
1. Monster Mashups in Fashion - The trend of combining monster-like toys with high-end fashion creates a unique and disruptive innovation opportunity in the fashion industry.
2. Capturing the Spirit of Runway Collections - The trend of creating dolls that emulate the apparel from current runway collections opens up opportunities for innovative toy designs that appeal to fashion-forward consumers.
3. Nostalgia and Contemporary Reflections - The trend of incorporating nostalgic elements into contemporary fashion toys presents an opportunity for brands to tap into consumer sentiment and create collectible pieces that evoke a sense of nostalgia.
Industry Implications
1. Fashion - The fashion industry can leverage the trend of monster mashups to create limited edition collaborations with toy designers, blurring the lines between fashion and art.
2. Toy - The toy industry can explore partnerships with fashion designers and brands to create fashion-inspired collectible dolls that appeal to both fashion enthusiasts and toy collectors.
3. Art - The art industry can embrace the trend of incorporating fashion-inspired elements into contemporary art projects, blurring the boundaries between fashion, art, and toy design.