It is always important to know your options, so the Salade Verte Restaurant ad campaign educates its viewers. As though adopting a political campaign model, these print ads smear the opposing team (which, in this case, happens to be meat). According to Salade Verte Restaurant, meat is the bad guy. It's "always back to bother you," as one tag line puts it.
Conceived by Brazil-based ad agency Danza, the Salade Verte Restaurant ad campaign dresses up a pig, chicken and cow as iconic horror villains such as Freddy Krueger from Nightmare on Elm Street and Ghostface from Scream. With illustrations done by Lucas Santiago, there is a definitely pop culture feel to these ads that will surely appeal to healthy hipsters.
Scary Vegetarian Campaigns
The Salade Verte Restaurant Ads Show the Bad Side of Meat
Trend Themes
1. Anti-meat Campaigns - Meat alternatives and vegetarianism are becoming a culturally and economically disruptive trend.
2. Pop Culture Imagery in Advertising - Popular culture visuals and references in advertising are fast becoming a popular and disruptive trend.
3. Political Campaign Advertising Style - Using political campaign models to promote products is a new and possibly disruptive trend.
Industry Implications
1. Restaurant - The restaurant industry may need to start taking meat alternatives seriously as a result of this trend.
2. Advertising - The advertising industry may start incorporating more popular culture and political campaign elements into their campaigns in the near future.
3. Farming - The meat farming industry may be disrupted if anti-meat campaigns continue to gain momentum.