Some may argue that there is nothing more romantic than William Shakespeare's 'Romeo and Juliet,' for which the Saisonniers AW13 Juliet collection was named after. Embracing more than just the name, it features a slew of dresses that a modern-day version of the star-crossed character would gravitate towards. The full dresses and bright colors look like simplified versions of what Gwyneth Paltrow wore in the movie, 'Shakespeare in Love.'
The Saisonniers AW13 Juliet catalog was shot by photographer Mark O’Grady. He adds a bit of a dark edge to designer Cheryl Curtis' vision of a "true, natural and vulnerable beauty," by way of moody lighting and rich surroundings. The billowing silhouettes are a refreshing change the fashion of the present world "where feminine beauty seems so often entwined with overt sexuality and over confidence," as further stated by Curtis.
Modern Shakespearean Fashion
The Saisonniers AW13 Juliet Collection is Darkly Romantic
Trend Themes
1. Romantic Fashion - Opportunity for designers to create modern interpretations of romantic fashion inspired by classic literature.
2. Dark Aesthetic - The use of moody lighting and rich surroundings in fashion photography to create a dark and alluring aesthetic.
3. Simplified Silhouettes - Designing dresses with billowing and full silhouettes as a departure from the form-fitting styles seen in contemporary fashion.
Industry Implications
1. Fashion Design - Fashion designers can explore the concept of modern romantic fashion and develop collections inspired by classic literature.
2. Photography - Photographers can experiment with moody lighting techniques and rich surroundings to create dark and captivating visuals in fashion photography.
3. Film and TV Costuming - Costume designers can draw inspiration from the modern Shakespearean fashion trend to create costumes for period dramas or contemporary adaptations of classic literature.