The Saint Laurent Psych Rock collection lookbook hones in on images with markedly informal motifs. Creative director Hedi Slimane executed these high end black and white photos which were taken outdoors in Connecticut.
Featured in this campaign are models Harleth Kuusik and Madison Louise Stubbington. The two were displayed alongside men who were selected at a street casting call, infusing the industry with new blood as the Saint Laurent label enters yet another exciting chapter.
The relaxed mood that abounds these images stems from the natural 1970s themes at play. The team sported indie jewelry, studded leather jackets and loose bohemian-style pieces, adding to the peace and calm that surrounded the clear waters and tall trees.
Couture Carefree Lookbooks
The Saint Laurent Psych Rock Collection Campaign is Noticeably Informal
Trend Themes
1. Informal Lookbooks - Disruptive innovation opportunity: Explore the use of informal lookbooks to engage customers and create a relaxed and approachable brand image.
2. Street Casting - Disruptive innovation opportunity: Embrace street casting to diversify the modeling industry and introduce fresh faces into high-end fashion campaigns.
3. 1970s Themes - Disruptive innovation opportunity: Tap into the nostalgia for the 1970s and incorporate retro elements into contemporary fashion collections.
Industry Implications
1. Fashion - Disruptive innovation opportunity: Revolutionize traditional fashion campaigns by experimenting with unconventional settings and casting choices.
2. Photography - Disruptive innovation opportunity: Utilize photography techniques to capture an informal and authentic aesthetic, resonating with modern consumers.
3. Jewelry - Disruptive innovation opportunity: Merge indie jewelry styles with high-end fashion, creating a unique fusion that appeals to a wider consumer base.