Sainsbury’s toilet paper has been revamped by the brand in the UK to help reduce packaging and provide more value for consumers. The brand has made the changes to its Super Soft and House 247 toilet papers with 30% less plastic packaging for each, while also using double rolls to help further save materials. Priced from £1.75 per pack, the toilet paper products strike a balance between being a better value for shoppers and also more sustainable.
The plastic used in the Sainsbury’s toilet paper packaging is also 100% recyclable and can be brought to one of the brand's front-of-store flexible plastics drop-off points. This helps further reduce the amount of packaging heading to the landfill.
Eco-Focused Toilet Paper Products
Sainsbury’s Toilet Paper is Now Packaged with 30% Less Plastic
Trend Themes
1. Sustainable Toilet Paper Packaging - Brands can reduce packaging waste while providing value and sustainability to consumers by using recyclable and eco-friendly materials.
2. Value-based Eco-products - Brands can attract eco-conscious consumers by offering affordable and value-based sustainable products like toilet paper.
3. Flexible Plastic Drop-off Points - Brands can encourage proper recycling of flexible plastic packaging by providing convenient drop-off points to reduce landfill waste.
Industry Implications
1. Retail - Retailers can reduce their impact on the environment by adopting sustainable packaging practices for their private label products.
2. Consumer Goods - Manufacturers can create affordable eco-friendly products that are accessible for all consumers.
3. Waste Management - Waste management companies can partner with brands to facilitate proper recycling and waste management practices for flexible plastic packaging.