Bentley announced a one-off Continental GT titled the 'SagerStrong Foundation Bentley Continental GT Speed.' This vehicle was created through a collaboration between the automaker and the charitable organization for the purpose of fundraising for cancer. The vehicle will be auctioned off near the beginning of 2023 with a large part of the proceeds going to blood cancer research.
The design of the one-off Continental GT is inspired by the sportscaster Craig Sager who was the original founder of the SagerStrong Foundation. The vehicle features a floral wrap with an ombre of colors inspired by a suit that Sager wore at the 2016 EPSY awards, one of Sager's last public appearances before he passed. As such, the vehicle was intended to capture Sager at his happiest, encapsulating his happy, colorful spirit and channelling it into the vehicle.
Cancer Research Vehicle Auctions
Bentley Created a One-Off Continental GT to Auction for Cancer
Trend Themes
1. Charitable Collaborations - Collaborations between companies and charitable organizations will continue to trend as businesses seek to engage in meaningful social impact projects for fundraising.
2. Cause-driven Marketing - More businesses will prioritize cause-driven marketing initiatives and social responsibility as consumers demand purposeful and authentic engagement from brands.
3. Customized One-offs - Creating one-off, customized products for fundraising events will continue to be a trend in the luxury market for high-profile customers and charitable organizations.
Industry Implications
1. Automotive - Automotive companies have an opportunity to collaborate with charitable organizations by designing customized one-off vehicles for fundraising events like auctions.
2. Charity - Charitable organizations can seek out collaborations with luxury brands to design customized products for their events in order to increase funding for their respective causes.
3. Marketing and Advertising - Marketing and advertising agencies can help companies create and execute meaningful cause-driven campaigns and collaborations with charitable organizations for social impact projects.