Sage, a calming color, has become increasingly popular among Canadians updating their living spaces. Google Canada reports that "green décor" searches have reached a three-year high. To meet the growing demand, Canadian company Endy is expanding its bedding collection with a new sage color option.
Endy's sage bedding collection features pillowcases, duvets, and bed sheets made from hypoallergenic, machine-washable, 100% organic cotton, ensuring maximum breathability and ultra-soft comfort. Google Canada data reveals that search interest in sheets reached an all-time high in March 2023, trending upwards since June 2021. Sage sheets have been particularly popular in Nova Scotia, followed by Alberta and Saskatchewan. Additionally, searches for "Endy Sleep" have spiked by 5,000% in the past year in Canada.
"Our bedrooms can act as a personal oasis, and we want to offer our customers new colour options to ensure they can make their spaces look and feel warm and inviting," says Alexandra Voyevodina-Wang, President and GM, Endy.
Sage Organic Cotton Bedding
Endy Releases New Bedding in a Calming Sage Color
Trend Themes
1. Sage Bedding - The rise of interest in sage-colored bedding is an opportunity for companies to explore expanding their bedding product lines to include this color trend.
2. Green Decor - The increase in green decor searches provides companies with an opportunity to create innovative designs that cater to eco-conscious consumers.
3. Organic Cotton Bedding - There is a growing demand for hypoallergenic, organic cotton bedding, providing companies an opportunity to create disruptive and sustainable products to meet this demand.
Industry Implications
1. Bedding Industry - With the rising interest in sage-colored bedding, companies in the bedding industry can consider offering more color options to meet the needs of customers.
2. Home Decor Industry - As green decor searches reach a three-year high, companies in the home decor industry can consider incorporating more sustainable and eco-friendly design elements into their products.
3. Organic Cotton Industry - The growing demand for organic cotton bedding presents an opportunity for companies in the organic cotton industry to expand their offerings and meet consumer needs.