Nike introduces a new iteration of the SB Zoom Blazer Mid sneaker model with the vibrant Safety Orange colorway palette to join its roster. The shoe is made from a soft suede material throughout the upper and is accented with a bright hue throughout.
To add a touch of tonal contrast, the shoe is detailed with a white leather Swoosh long the side, and the contrasting white color can also be seen detailing the heel and the embroidered Nike logo. More branding can be seen on the insoles and the exposed foam tongue tag. The shoe sits on top of a white textured midsole and a tacky rubber sole unit detailed with a herringbone pattern and rounded out by white or orange laces.
Vibrant Leather Branded Sneakers
Nike's SB Zoom Blazer Mid Gets a Safety Orange Colorway
Trend Themes
1. Bright Colorway Sneakers - Creating new colorways for existing sneaker models can drive demand and renew interest in classic silhouettes.
2. Branded Shoes with Bold Logos - Incorporating large and prominent logos on shoes can draw attention and establish brand identity, potentially becoming a status symbol for consumers.
3. Suede Sneakers - Using suede material throughout the design of a sneaker can provide a premium and luxury feel to the product, appealing to consumers willing to pay a premium price for quality products.
Industry Implications
1. Athletic Footwear Industry - Developing unique and bold designs can differentiate a brand from competitors and attract consumers seeking trendy and fashionable footwear.
2. Fashion Industry - Collaborations between fashion and sneaker brands, such as Nike and Off-White, have produced popular and highly sought-after products, creating opportunities for similar partnerships.
3. Streetwear Industry - Sneakers have become a popular fashion accessory within the streetwear industry, creating opportunities for brands to incorporate bold designs and colors to appeal to this specific market.