Espoma’s new Safe Paws product helps one create a lush and green yard that is also 100% safe for pets. The gardening brand specializes in organic plant food products and has been a pioneer for natural gardening solutions since its inception in 1929.
Offering a smart solution for those who own a household animal, Espoma makes gorgeous yards attainable and worry-free with their Safe Paws plant food. "The more pet parents know about how to keep their animals safe, the more likely they will stay out of harm's way" says Espoma vice president Jeremy Brunner when describing this innovative product.
Putting an end to common yard hazards can be difficult for most pet owners but an organic plant food solution is key when looking to keep animals safe. As consumers grow more attached to their household pets, they are no longer viewing them as animals but rather as family members.
Pet-Safe Plant Foods
Espoma's New Safe Paws Product Creates a Lush and Animal-Friendly Yard
Trend Themes
1. Organic Plant Food - Use of organic plant food products for safe and lush yards.
2. Pet-safe Gardening - Growing demand for gardening solutions that are safe for pets.
3. Humanization of Pets - Pets being viewed as family members, driving the need for pet-friendly products.
Industry Implications
1. Gardening - Opportunity for gardening brands to capitalize on the demand for organic plant food products and pet-safe gardening solutions.
2. Pet Care - Growing market for pet-safe products, creating opportunities for pet care brands to cater to the needs of pet owners.
3. Home and Garden Retail - Increased consumer awareness about pet safety driving demand for pet-friendly gardening products in the home and garden retail industry.