The Sacai Man Spring/Summer 2015 collection was unveiled during Paris Fashion Week and presented the label's fans with a range of contemporary, camouflage looks.
Inspired by a traditional military aesthetic, this effortlessly cool collection didn't take its inspiration literally and instead opted for an updated version of the iconic print.
Neutral tones were combined to create geometric textile motifs that reminded one of over-sized camouflage compositions. This elegantly urban menswear line also mixed clean aesthetics with functional design details that were crafted for a city lifestyle.
Comfort and practicality joined forces are models donned a wardrobe of lightweight separates and a range of wind and rain gear that is weather-appropriate but still breathable enough for the summer months.
Contemporary Camouflage Attire
The Sacai Man Spring/Summer 2015 Collection Displays Urban Elegance
Trend Themes
1. Contemporary Camouflage Fashion - The use of traditional military camouflage prints in updated and geometric textile motifs is a disruptive innovation opportunity in the fashion industry.
2. Effortlessly Cool Menswear - Combining clean aesthetics with functional design details to create an elegantly urban menswear line presents a disruptive innovation opportunity in the fashion industry.
3. Functional and Weather-appropriate Gear - Creating lightweight separates and weather-appropriate, breathable wind and rain gear that is both practical and stylish provides a disruptive innovation opportunity in the fashion industry.
Industry Implications
1. Fashion - The fashion industry can incorporate contemporary camouflage prints and functional design details to create disruptive menswear collections.
2. Textile - The textile industry can explore the use of updated geometric motifs in traditional camouflage prints to create innovative fabric designs.
3. Outdoor Gear - The outdoor gear industry can develop weather-appropriate, breathable wind and rain gear that combines practicality with style for urban lifestyles.