The ‘Sac a Baguette’ is the perfect grocery bag for the pedestrian lifestyle. After watching Parisians break their baguettes to fit them in their bag, designer Marybeth Shaw was inspired, and brought her idea back to the U.S. to develop it.
Shaw added important details like water resistant cotton canvas, zippered pockets and a removable liner that you can clean as you like. The ‘Sac a Baguette’ even includes a detachable Baguette Quiver for those important dinner additions.
Urban Foodie Totes
The ‘Sac a Baguette' Makes for Effortless Grocery Shopping
Trend Themes
1. Pedestrian Lifestyle - Disruptive innovation opportunity: Develop lightweight and durable bags specifically designed for urbanites who walk or use public transportation for grocery shopping.
2. Water-resistant Materials - Disruptive innovation opportunity: Create innovative, eco-friendly and water-resistant materials that can be used in various products, such as grocery bags, to increase their durability and functionality.
3. Modularity in Bags - Disruptive innovation opportunity: Design bags with modular components that can be easily customizable and versatile, allowing users to adapt them to different needs, such as adding or removing compartments.
Industry Implications
1. Retail - Disruptive innovation opportunity: Implement self-checkout systems or mobile apps that allow customers to seamlessly purchase groceries and reduce the need for conventional shopping bags.
2. Textile and Manufacturing - Disruptive innovation opportunity: Develop sustainable and innovative textiles that are water-resistant, easy to clean, and durable to fulfill the evolving needs of urban consumers.
3. Urban Mobility - Disruptive innovation opportunity: Create smart and compact solutions, such as collapsible shopping carts or storage devices, that facilitate transportation of groceries for pedestrians in urban environments.