These new Sabra hummuses are being launched as a series of collaboration food products perfect for consumers to try out this summertime when snacking or entertaining. The hummus products focus on spiced flavor profiles, and come in three varieties to choose from including Buffalo with Frank's RedHot Hummus, Barbecue with Stubb's Hummus and Southwest Hummus. Each of the products are formulated with the brand's signature hummus recipe alongside additional spices and sauces for flavor to give every bite the perfect touch of piquant taste.
Global Chief Research, Development and Sustainability Officer Olugbenga Diyaolu spoke on the new Sabra hummuses saying, "As we reach for snacks more often, we want more from them…more intense flavor, more satisfying textures, more fulfilling options. I am really proud of the team for crafting these extraordinary dips!"
Collaboration Hot Sauce Hummuses
These Sabra Hummuses Feature Frank's RedHot and Stubb's Hot Sauce
Trend Themes
1. Spiced Flavor Profiles - The collaboration hummuses feature unique and bold spiced flavor profiles, catering to consumers' desire for more intense flavors.
2. Collaboration Food Products - The launch of these collaboration hummuses highlights the trend of brands partnering to create innovative food products that offer consumers new and exciting flavor combinations.
3. Intense Snack Experiences - These hummus products tap into the trend of consumers seeking more satisfying textures and fulfilling options for their snacks, offering an intense snacking experience.
Industry Implications
1. Food and Beverage - The collaboration hummuses demonstrate the potential for disruptive innovation within the food and beverage industry through unique flavor combinations and partnerships.
2. Snack and Dip - The launch of these collaboration hummuses presents a disruptive innovation opportunity within the snack and dip industry, providing consumers with new and exciting options for their snacking needs.
3. Flavor and Spices - The spiced flavor profiles of these hummuses open up possibilities for disruptive innovation within the flavor and spices industry, catering to consumers' cravings for intense and distinctive flavors.