The travel industry continues to push boundaries throughout every possible experience, which the S7 Airlines campaign demonstrates. Using an EEG-brainwave headset, it puts a futuristic twist on choosing a destination to go to. Of course, since it's a publicity stunt, people were able to walk away with free trips to their dream destination.
Created by Weiden + Kennedy and Tellart, the S7 Airlines Campaign -- which was aptly dubbed 'Fly to any place you can imagine' -- had participants wear the headset and then think really hard about the place they wanted to travel to. Linked to an impressive visual of a large globe, a machine would pre-program the ideal flight path. Psfk reports, "The individual would then have 45 seconds to guide the on-screen plane along the flight-plan, with lapses in focus causing it to veer off-course. If the plane was able to reach the destination in time, that zen master was then offered free tickets to that same location."
Futuristic Travel Stunts
The S7 Airlines Campaign Granted Free Trips Using Brainwave Headset
Trend Themes
1. Futuristic Travel Experiences - Leveraging brainwave technology to revolutionize the way people choose and book their travel destinations.
2. Immersive Marketing Campaigns - Creating memorable brand experiences through interactive campaigns that combine technology and travel.
3. Personalized Travel Experiences - Using individual brainwave patterns to tailor travel options and recommendations for each customer.
Industry Implications
1. Travel and Tourism - The application of brainwave technology opens up new possibilities for the travel industry to deliver unique and personalized experiences.
2. Marketing and Advertising - Innovative campaigns like the S7 Airlines Campaign demonstrate the potential of immersive marketing in capturing consumer attention and fostering brand loyalty.
3. Technology and Wearables - Brainwave headsets and EEG technology offer disruptive opportunities for the development of new travel-related applications and products.