Based on consumer feedback, RXBAR reformulated its RX Kids line and is now introducing RX Kids Protein Snack Bars with minimal ingredient lists, no added sugar, five grams of real food protein and no artificial colors or flavors. The bars boast a chewy, gluten-free oat base and other ingredients that the brand is known for. In all, there are four kid-friendly flavors for youth to enjoy: Chocolate Chip, Strawberry, Double Chocolate and Peanut Butter Chocolate Chip.
As ever, the simple protein snack bars are wrapped with packaging that identifies some of the ingredients that go into the bars, and they specifically call out the exclusion of "bad stuff." These kid-friendly editions also include playful illustrations and characters that bring unique flavors to life.
Kid-Targeted Protein Bars
RX Kids Protein Snack Bars Share Five Grams of Real Food Protein
Trend Themes
1. Health-conscious Snacks for Kids - Opportunity for brands to develop nutritious and tasty snacks specifically designed for children, addressing the demand for healthier options in the market.
2. Minimal Ingredient Lists - Brands can capitalize on the trend of minimal ingredient lists to create simple and transparent products that appeal to health-conscious consumers.
3. Clean Label Packaging - Brands can incorporate clean and transparent packaging designs that highlight the quality and natural ingredients used in the product.
Industry Implications
1. Food and Beverage - Food and beverage companies can explore creating innovative and healthy protein snack options for children, leveraging the growing demand for nutritious snacks.
2. Packaging and Design - The packaging and design industry can offer solutions for creating clean label packaging that communicates transparency and quality to consumers.
3. Children's Products - Brands specializing in children's products can develop new and innovative snack options that cater to the growing trend of health-conscious parents seeking nutritious snacks for their kids.