'Poppers: Photographic Portraits' is a collection of photos by Ruth Bayer of people getting high on poppers (also known as amyl nitrate). Bayer notes poppers create a visual effect that makes people look sexy and heightens their sensual awareness.
Inspired by nights clubbing in San Francisco, the project started out by simply photographing her friends. Not too long after, Ruth Bayer was steadily drawing in a string of volunteers in chemically altered states that make up her latest book.
Implications - Ruth Bayer is analytical about her subjects. "Most have a twinkle in the eye -- it seems like there's an unspoken invitation from the sitter to share the experience, or at least convey it to the viewer."
Bayer's excellent captures of that shared experience makes her a photographer to watch in my eyes. Expect to see more from her in the near future.
Dazed Drugtography
Ruth Bayer Shoots Portraits of People Getting High
Trend Themes
1. Chemically Altered Portraiture - The trend of photographing people in chemically altered states offers opportunities for disruptive innovation in the fields of art and photography.
2. Enhanced Visual Effects - The trend of using substances like poppers to create visual effects presents disruptive innovation opportunities in the fields of fashion photography and advertising.
3. Heightened Sensual Awareness - The trend of capturing moments of heightened sensual awareness through photography opens up disruptive innovation opportunities in the realms of sensual marketing and experiential art.
Industry Implications
1. Art - The art industry can explore disruptive innovation opportunities in chemically altered portraiture to push boundaries and challenge traditional artistic norms.
2. Photography - The photography industry can leverage the trend of enhanced visual effects to create captivating and immersive experiences for clients in various sectors.
3. Fashion - The fashion industry can embrace the trend of heightened sensual awareness to create provocative and attention-grabbing campaigns that resonate with their target audience.