Back in 1995, Rustan's became the first retailer in The Philippines' to offer a loyalty rewards program, and the premium department store is keeping in line with its history by updating that program for the 21st century with the Rustan's FSP app. The app, which is available for Apple and Android devices, reintroduces Rustan's FSP (or Frequent Shoppers Program) while including new features that make it even easier for consumers to earn.
After downloading the app and filling out one's profile, there are a handful of different avenues through which shoppers can earn points and contribute to benefits and perks. Aside from the points earned for actually purchasing products, the app allows consumers to simply check in to stores or even scan special items (without even making a purchase) and get rewarded with points.
Premium Department Store Apps
The Rustan's FSP App Lets Users Earn Points for Scanning Merchandise
Trend Themes
1. Mobile Loyalty Programs - There is an opportunity for retailers to develop mobile apps that enable customers to easily earn points and rewards for their loyalty.
2. In-store Engagement - Retailers can explore innovative ways to engage customers in-store, such as allowing them to scan special items for bonus rewards.
3. Personalized Shopping Experience - By utilizing customer profiles, retailers can create personalized experiences through loyalty reward apps, tailoring offers based on individual preferences.
Industry Implications
1. Retail - Retailers can leverage mobile loyalty programs to incentivize customer loyalty and increase engagement.
2. Technology - There is potential for tech companies to develop innovative mobile apps that enhance the in-store shopping experience and streamline the earning of loyalty points.
3. Data Analytics - The use of customer profiles and shopping data collected through loyalty reward apps presents opportunities for data-driven insights and targeted marketing strategies.