Most people don't have consult a search engine to know that smoking is bad for them, but the Russian Ministry of Health ad campaign goes there anyways. Cleverly depicting the search bar as a cigarette look-a-like, it shows that more often than not the problem is staring a person right in the face. Thus, they really don't need any help finding their direction to it.
The Russian Ministry of Health ad campaign was conceived and executed by the BBDO ad agency branch based in Moscow, Russia. Aside from the search words, which include 'cancer,' 'heart attack' and 'impotence,' the print ads read, 'Don't you care?!' If not, hopefully this ad campaign will help smokers open their eyes and turn a new leaf.
Cigarette-Like Search Engines
The Russian Ministry of Health Ad Campaign is Cleverly Inquisitive
Trend Themes
1. Anti-smoking Messaging - Opportunity for businesses to create unique and effective anti-smoking campaigns that utilize creative and engaging messaging to capture the attention of their audience.
2. Interactive Advertising - Opportunity for businesses to consider innovative and interactive approaches to advertising that actively engage the viewer and promote increased awareness about their brand/product.
3. Clever Design in Advertising - Opportunity for businesses to incorporate clever and unexpected design elements into their advertising campaigns to capture the attention of their audience and differentiate themselves from the competition.
Industry Implications
1. Healthcare - Opportunity for healthcare companies to leverage creative and engaging messaging to encourage patients to make healthier lifestyle choices.
2. Advertising - Opportunity for advertising agencies to create campaigns that utilize interactive and visually engaging elements to capture the attention of their audience and stand out in a crowded marketplace.
3. Design - Opportunity for design firms to work collaboratively with advertising agencies to incorporate clever and unexpected design elements into advertising campaigns that help to differentiate their clients' brands and products.