What better way to capture natural beauty than at the break of dawn? This is demonstrated in the Russh December/January 2012 Beauty Issue, which features a shoot of ethereal, naturalistic beauty.
Captured by Stephen Ward, the shoot takes the concept of "comfortable beauty" to a whole new level with morning light, minimal makeup and messy bedhead. The editorial, tiled ‘Over My Shoulder,’ gets the model dressed in comfortable nighttime wear like shorts, shirts and other light, flowy pieces.
Creative director Christine Thornton has successfully released a rather blissful and beautiful, muss-free issue. The Russh December/January 2012 Beauty Issue is sure to shake up the cosmetics and fashion industries with its disregard for conventionally decadent glamour.
Messy Morning Captures
The Russh December/January 2012 Beauty Issue Gets Natural
Trend Themes
1. Minimal Makeup Trend - Disruptive innovation opportunity: Develop natural and minimalist beauty products that enhance the features of individuals without heavy makeup.
2. Ethical Fashion Trend - Disruptive innovation opportunity: Create comfortable and flowy nighttime wear using sustainable and eco-friendly materials.
3. Morning Light Photography Trend - Disruptive innovation opportunity: Offer photography services that specialize in capturing the natural beauty of individuals in morning light settings.
Industry Implications
1. Cosmetics Industry - Disruptive innovation opportunity: Introduce a line of natural and minimalist beauty products that cater to individuals looking for a more subtle and effortless beauty routine.
2. Fashion Industry - Disruptive innovation opportunity: Develop a range of sustainable and comfortable nighttime wear that combines style and eco-consciousness.
3. Photography Industry - Disruptive innovation opportunity: Create a niche photography service that focuses on capturing the ethereal beauty of individuals in morning light settings for editorial shoots and personal portraits.