Big hair is back in a big way, and the ‘Tizzy’ editorial inside Russh April 2010 doesn’t shy away from an oversized can of hairspray. Inside the beauty story, which was styled by Stevie Dance, models Lara and Eve appear slightly dazed, sporting whimsical prints from Prada, Miu Miu and Josh Goot.
Bed head has never appeared so literal as in these pages photographed by Stephen Ward with hair styling by Sophie Roberts. Check out the Russh April 2010 'Tizzy' editorial above and keep clicking for more from Trend Hunter's archives .
Teased & Tousled Hairtography
Russh April 2010 Shows Dazed Beauty in ‘Tizzy'
Trend Themes
1. Big Hair Trend - Disruptive innovation opportunity: Develop new hair products or styling techniques to meet the demand for voluminous and exaggerated hairstyles.
2. Whimsical Print Trend - Disruptive innovation opportunity: Collaborate with fashion brands to create unique and playful printed designs for garments and accessories.
3. Bed Head Trend - Disruptive innovation opportunity: Create innovative hair care products that embrace the messy, undone look of bed head.
Industry Implications
1. Hair Care Industry - Disruptive innovation opportunity: Introduce revolutionary hair styling tools or products that help recreate trendy hairstyles.
2. Fashion Industry - Disruptive innovation opportunity: Develop partnerships with fashion designers to create collections inspired by whimsical prints featured in editorial spreads.
3. Beauty Industry - Disruptive innovation opportunity: Offer beauty services that specialize in achieving the bed head look through customized hair treatments and styling techniques.