Mally Beauty is teaming up with one of television's favorite celebrity hosts to introduce the RuPaul cosmetic line -- an expansive makeup collection that's sure to help one stand out from the crowd.
RuPaul is the host of the hit television series, RuPaul's Drag Race, an energetic competition which searches for America's next drag superstar. With this in mind, it should come as no surprise that the show's star is partnering with a major cosmetic brand to help any consumer express themselves through makeup. Although little is known about the launch, the brands' have announced that the collection will be comprised of ten to 12 pieces, offering something that's sure to appeal to anyone.
Drag Queen-Made Cosmetic Lines
RuPaul's Cosmetic Line Will be Hitting the Shelves Soon
Trend Themes
1. Drag Queen-inspired Cosmetics - The rise of drag queen-inspired cosmetic lines opens up an opportunity for cosmetics brands to create edgy and bold makeup collections.
2. Collaborations with Celebrities - Partnering with popular celebrities like RuPaul presents an opportunity for cosmetic brands to attract a more diverse and inclusive customer base.
3. Inclusivity in Beauty - Cosmetic lines aimed at inclusivity for all genders and identities can bring a more diverse and accommodating approach.
Industry Implications
1. Cosmetics - Cosmetic companies can innovate by designing new inclusive and unique collections inspired by drag queen makeup.
2. Entertainment - Collaborating with drag queens on diverse beauty products could lead to new opportunities for entertainment brands to branch out into cosmetics.
3. Fashion - Incorporating drag queen influences into fashion designs could create a new trend and set a precedent for representation in the fashion industry.