Popular eyewear company Oakley and the Paris-based performance activewear brand Satisfy are attempting to redefine the ethos of running wear with a new collection. The partnership will be released in two parts—while the first drop will focus on eyewear, the second will turn its attention to apparel.
The first drop of the Oakley x Satisfy collection of reimagined running wear presents the Re:SubZero sunglasses. A popular Oakley silhouette, the sunglasses are delivered in two colorways—a matte dusty rose with a Prizm Dark Golf Lens and a matte black with a Prizm Black lens. The second drop of the collaboration will boast a third sunglasses pair—the Oakley x Satisfy Eye Jacket, as well as a range f high-performance apparel like "a MothTech t-shirt that is highlighted by its ventilation and moisture-wicking material."
Redefined Running Wear Collaborations
Oakley and Satisfy Team Up for a Two-Part Collaboration
Trend Themes
1. Collaborative Activewear - The collaboration between Oakley and Satisfy highlights the potential for more brand partnerships in the activewear space.
2. Performance Eyewear - The release of the Re:SubZero sunglasses and Eye Jacket present an opportunity for other eyewear companies to collaborate with activewear brands to tackle the issue of eye protection during sports and fitness activities.
3. Innovation in Running Wear - Oakley and Satisfy are redefining the ethos of running wear through their collaboration, indicating potential for other brands to experiment with innovative and high-performance materials and design elements in athletic wear.
Industry Implications
1. Athletic Wear - The Oakley x Satisfy collaboration emphasizes the need to create high-performance athletic wear that merges style and functionality, presenting opportunities for innovation and growth in the athletic wear industry.
2. Eyewear - The Re:SubZero sunglasses and Eye Jacket highlighted by the collaboration present an opportunity for eyewear companies to collaborate with athleisure brands to create high-performance eyewear.
3. Fashion Retail - Collaborations between fashion and sportswear brands, as demonstrated by Oakley and Satisfy's partnership, are becoming increasingly popular and present opportunities for fashion retailers to expand their offerings to a wider audience.