Contemporary brands Eastpak and NEIGHBORHOOD join forces to bring about a collection of style-forward rugged bags that are edgy and answer functional cues based on activity.
In terms of aesthetics, NEIGHBORHOOD designer Shinsuke Takizawa embraces his "fascination with the cultures of motorcycle and militaria." The collaborators reflect these inspirations not only in terms of technical features but also in terms of appearance. For example, the rugged bag collection spotlights the 'NBHD Vest bag.' This is a rather unconventional silhouette as the product is essentially a "cargo chest rig rife with pouches and pockets." One can imagine a number of unique use opportunities for this model, including biking, riding a motorcycle, and other activities. Therefore, the NEIGHBORHOOD x Eastpak rugged bag collection hits the sweet spot between fashion-forward and military-optimized design.
Photo Credits: Eastpak
Activity-Optimized Rugged Bag Collections
Eastpak and NEIGHBORHOOD Embrace Motorcycle Cultures
Trend Themes
1. Motorcycle-inspired Bags - Designing bags that draw inspiration from motorcycle cultures opens up opportunities to cater to the needs of bikers and riders.
2. Function-meets-fashion Bags - Creating rugged bags that satisfy both functional requirements and fashion-forward aesthetics presents disruptive innovation opportunities in the bag industry.
3. Activity-specific Bag Designs - Developing bags tailored to specific activities, such as biking and motorcycle riding, allows for niche market targeting and customization.
Industry Implications
1. Fashion Accessories - The fashion accessories industry can embrace the trend of motorcycle-inspired bags to attract a niche consumer base seeking edgy and functional accessories.
2. Outdoor Equipment - The outdoor equipment industry can explore the concept of function-meets-fashion bags to appeal to adventure enthusiasts who prioritize both style and functionality in their gear.
3. Motorcycle Gear - The motorcycle gear industry has an opportunity to develop activity-specific bag designs that meet the unique needs of bikers, providing storage solutions that enhance their riding experience.