Goruck, a Florida-based sporting goods brand, has announced the launch of its new Rucker Long Range backpack. Geared towards hardcore adventurers, the robust new bag features a bombproof overbuilt design and two extra-large compartments that allow users to carry a day's worth of essentials with ease.
In addition, the Rucker Long Range backpack comes equipped with MOLLE-compatible webbing and a unique cordura construction that was built to last one's entire life. For those unfamiliar, cordura is a synthetic fiber-based material known for its tear-resistant properties; it is most often used in military wear and in high-end luggage.
Currently, the Rucker Long Range backpack is being offered in two styles -- black and brown -- and two sizes -- 33 and 39-liter options.
Heavy-Duty Cordura Backpacks
Goruck Has Introduced Its New Rucker Long Range Backpack
Trend Themes
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Bombproof Backpacks — The trend of bombproof backpacks is disrupting the adventure and sporting goods industry with opportunities for durable and long-lasting designs.
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Molle-compatible Webbing — The trend of MOLLE-compatible webbing on backpacks is revolutionizing the military and tactical industries with opportunities for customization and modularity in designs.
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Cordura Construction — The trend of using cordura construction in backpacks is transforming the luggage and travel industries with opportunities for tear-resistant and high-durability designs.
Industry Implications
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Adventure and Sporting Goods — The introduction of bombproof backpacks such as the Rucker Long Range backpack by Goruck is creating disruption and innovation opportunities in the adventure and sporting goods industry.
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Military and Tactical — The use of MOLLE-compatible webbing on backpacks is disrupting and innovating the military and tactical industries, providing opportunities for customization and modularity in designs.
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Luggage and Travel — The trend of using cordura construction in backpacks is revolutionizing the luggage and travel industries, presenting opportunities for tear-resistant and high-durability designs.