High-end Swiss watch label Audemars Piguet has announced the re-release of its classic 'Royal Oak Selfwinding' timepiece. The reintorduction of the watch serves to celebrate its 50th anniversary and unique history. Because of this, Audemars Pigeuet partnered with famous jewelry designer Carolina Bucci to make the piece gender-neutral while upping its "flair."
As a result, the new Royal Oak Selfwinding watch boasts some notable upgrades from the original model. For example, the watch now features a unique multicolored dial that is made from a sapphire plate as well as hexagonal pink-gold screws. Rounding out the watch's look is an engraved sapphire and titanium caseback.
For those interested, the commemorative edition of the Royal Oak Selfwinding is now available to purchase in Audemars Piguet boutiques.
Multicolored Sapphire Timepieces
Audemars and Carolina Bucci Release New 'Royal Oak Selfwinding'
Trend Themes
1. Sapphire Timepieces - The use of sapphire plates as watch dials and cases presents a disruptive innovation opportunity for high-end watch brands to create more unique and luxurious timepieces.
2. Gender-neutral Watches - Designing gender-neutral watches offers a disruptive innovation opportunity for luxury watch brands to reach a wider audience and expand their market.
3. Collaborative Designs - Collaborating with famous designers and artists presents a disruptive innovation opportunity for watch brands to create exclusive and limited edition timepieces that appeal to collectors.
Industry Implications
1. Luxury Watches - Luxury watch brands can leverage the use of sapphire plates and gender-neutral designs to create more exclusive and higher priced timepieces that appeal to collectors and connoisseurs.
2. Jewelry Design - Jewelry designers like Carolina Bucci can expand their business and reach new customers by venturing into watch design collaborations with luxury watch brands.
3. Collectibles Market - The use of collaborative designs and limited editions can create disruptive innovation opportunities for watch brands to tap into the collectibles market and create a new revenue stream.