Premium whisky brand, Crown Royal Regal Apple, recently joined forces with Chicago-based designer, creator and collaborator Joe Freshgoods for a new capsule collection, appropriately dubbed ROYAL APPLE GOODS. The range will be available for a limited time and is comprised of bespoke apparel and accessories including sneaker bags, hoodies, t-shirts, and bandanas.
"Crown Royal Regal Apple is continuing to re-write the definition of royalty, expanding on its cultural connections to the millennial and multicultural communities," said Johannah Rogers, Senior Brand Manager, Crown Royal. "Collaborating with Joe Freshgoods on this capsule collection, and particularly on the sneaker bag, was natural for us because he embodies true passion in crisp culture. With his Chicago roots, it also presented the perfect opportunity for us to work together on giving back to the local community; to the city and people that first inspired him."
Designer Freshgoods will debut the capsule collection on Friday, February 14 at The Royal Pop Up by Crown Royal Regal Apple in Chicago.
Bespoke Chicago-Inspired Lines
Crown Royal Regal Apple Partners with Joe Freshgoods for a New Line
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Industry Implications
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