New York-based design house Rowing Blazers launches a new, made-to-order shirting service.
This new service invites customers to choose their desired size, fit, and material choice which is then used to produce a custom shirt. This made-to-order program is locally produced and manufactured in America. Customers can pick from twenty different fabrics - all of which boast high-quality and fashion-forward options. Rowing Blazer is known for its preppy, Ivy League-inspired aesthetic, and this new service will stay true to the brand's iconic look.
Customers can customize their shirt down to every last detail - neck size and sleeve length - which are then finished with the label's mascot. All shirts include matte pressed cotton buttons. Rowing Blazers hopes to expand its style options in the near future.
Made-to-Order Shirting Services
Rowing Blazers Launches Its New Locally-Made Custom Shirt Service
Trend Themes
1. Made-to-order Shirts - Custom, locally-made garments are a growing trend for consumers seeking personalized style and fit.
2. Direct-to-consumer Apparel - By offering a customizable, vertically-integrated product, Rowing Blazers taps into the DTC apparel trend.
3. Sustainable Manufacturing - By producing locally and using high-quality, eco-friendly materials, Rowing Blazers could appeal to conscious shoppers.
Industry Implications
1. Apparel Retail - Retailers seeking to offer custom, personalized products could find success by integrating a made-to-order program into their business model.
2. Textile Manufacturing - Manufacturers combining high-quality materials with sophisticated technology could provide personalized options for customers.
3. Online Retail - Expanding made-to-order options to e-commerce platforms could disrupt the traditional brick and mortar business model.