The Rove foam roller uses a clever design concept so that it isn't held back by its purpose.
Foam rolling is a popular way to stretch out tough muscle groups, but foam rollers aren't a portable piece of exercise equipment because of their long, cylindrical shape. This forces athletes and exercisers to have to wait all the way until they return home from the gym to use their foam roller -- time during which their muscles begin to tense up.
With Rove, consumers can take their foam roller anywhere. The workout device is made from several interlocking segments that can roll into a cylinder or collapse into a small, flat rectangle about the size of a laptop. This means consumers can take their foam roller with them anywhere, letting them stretch immediately after exercise.
Collapsible Foam Rollers
The 'Rove' Foam Roller Flattens for Easy Portability
Trend Themes
1. Portable Exercise Equipment - Disruptive innovation opportunity: Develop more exercise equipment that can be easily carried around.
2. Space-saving Fitness Equipment - Disruptive innovation opportunity: Create more exercise equipment that can be easily stored in small spaces.
3. Modular Exercise Equipment - Disruptive innovation opportunity: Design exercise equipment that can be configured in different ways for different workouts.
Industry Implications
1. Fitness Equipment - Disruptive innovation opportunity: Create foam rollers and other fitness equipment that can be easily transported and stored.
2. Sportswear - Disruptive innovation opportunity: Develop sportswear with built-in pockets and storage for small exercise equipment like Rove foam rollers.
3. Travel - Disruptive innovation opportunity: Partner with travel companies to create workout kits that include portable exercise equipment like Rove foam rollers.