Menswear company American Giant created the new Roughneck Pants -- a pair of durable and stretchy pants for men made exclusively in Los Angeles.
The new pants are made from a unique woven cotton canvas material, with two percent stretch for ultimate comfort. The brand decided to add a classic five-pocket design to resemble a favorite pair of denim, while still offering a more dressed-up aesthetic. With heavy stitching and custom metal hardware, the pants are the perfect balance between workwear and dress attire. Available in multiple sizes, the product comes in either a light navy blue or classic tan.
Offered for $125 online, the new Roughneck Pants from American Giant are made with high-quality, local American manufacturing to ensure a long-lasting product.
Durable Cotton Canvas Pants
American Giant's New Roughneck Pants are Comfortable and Stylish
Trend Themes
1. Durable Cotton Canvas Pants - Opportunity for more durable and stretchy clothing items using innovative materials and manufacturing techniques.
2. American-made Menswear - Opportunity for brands to focus on local American manufacturing to support domestic production and create higher-quality products.
3. Workwear-inspired Fashion - Opportunity for brands to blend workwear elements with dress attire to create versatile and stylish clothing options.
Industry Implications
1. Menswear - Opportunity for menswear brands to create durable and stylish pants for men.
2. Textile Manufacturing - Opportunity to innovate in the textile manufacturing industry by developing new woven cotton canvas materials with stretch.
3. Online Retail - Opportunity for online retailers to offer high-quality, American-made clothing items to customers.