Gucci Beauty is further expanding its makeup range with the launch of two new products: Rouge À Lèvres Liquide Mat and Stylo Définition L’Obscur.
The new Rouge À Lèvres Liquide Mat lineup is a selection of liquid matte lipsticks that come in nine eye-catching shades – all of which are included by bright sunset skies. But this isn't just any lipstick. Succi Beauty's new Rouge À Lèvres Liquide Mat lipsticks are formulated with black rose oil, hyaluronic acid, and vitamin E. These ingredients give the lipsticks a weightless texture, while still delivering a rich pigment.
As for the new Stylo Définition L’Obscur, this product is a waterproof black felt-tip ink eyeliner that delivers an intense satin finish that can last for up to 18 hours.
Both the Rouge À Lèvres Liquide Mat lipsticks and Stylo Définition L’Obscur are now available via Gucci Beauty’s website and stores.
Liquid Matte Lipsticks
Gucci Beauty Has Added New Rouge À Lèvres Liquide Mat Lipsticks
Trend Themes
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Liquid Matte Lipstick Boom — As Gucci Beauty launches its Rouge À Lèvres Liquide Mat lineup, more brands should focus on developing long-lasting, pigment-rich liquid lipsticks that incorporate natural ingredients for a weightless texture.
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Ultra-lasting Waterproof Eyeliner — With the launch of Stylo Définition L’Obscur, Gucci Beauty is setting a new standard for waterproof eyeliners that deliver intense satin finishes lasting up to 18 hours providing an opportunity for brands to improve the product and explore water-based makeup lines.
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Natural Ingredients in Makeup — The inclusion of black rose oil, hyaluronic acid and vitamin E in Gucci Beauty’s Rouge À Lèvres Liquide Mat encourages more makeup brands to use natural ingredients in their formulations and create more functional beauty products.
Industry Implications
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Cosmetics — Cosmetic brands should focus on developing innovative and natural makeup products such as matte liquid lipsticks and waterproof eyeliners.
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Luxury Goods — Providing luxury natural makeup items such as Gucci Beauty’s Rouge À Lèvres Liquide Mat can give an edge to other companies in the luxury goods industry.
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E-commerce — The availability of these beauty products through Gucci Beauty’s website and brick-and-mortar locations invites other e-commerce stores to expand their online offerings to reach a broader range of customers in the cosmetics industry.