Soccer Player-Celebrating Bowls

Chipotle Celebrates Women's Soccer with New Rose Lavelle Bowl

Chipotle is once again teaming up with the U.S. Women’s National Team (USWNT) players to launch two exclusive new offerings: the Rose Lavelle Bowl and Sophia Smith Bowl.

Both Rose Lavelle and Sophia Smith are well-known American soccer players and now they're sharing their favorite Chipotle orders with fans during the USWNT qualifying matches this July. The Rose Lavelle Bowl starts with a bed of brown rice, topped with black beans, chicken, tomato salsa, roasted chili-corn salsa, fresh lettuce, and guacamole, plus chipotle-honey vinaigrette dressing on the side. On the other hand, the Sophia Smith Bowl pairs brown rice with pinto beans, black beans, chicken, tomatillo-red chili salsa, roasted chili-corn salsa, sour cream, and cheese.

The new bowls are available nationwide for a limited time starting starting July 1, 2022.
Trend Themes
1. Athlete-branded Food Items - There is an opportunity to collaborate with athletes to create branded food items that appeal to fans and promote them during live events.
2. Limited-time Offerings - Creating limited-time food offerings drives urgency and increases sales, especially when paired with a popular event or influencer.
3. Personalized Food Orders - Personalized food orders create a unique customer experience and allow for a connection between the athlete and fan.
Industry Implications
1. Fast Food - Fast food restaurants can collaborate with athletes to create limited-time food offerings that appeal to fans of specific sports and events.
2. Sports Merchandise - Sports merchandise companies can team up with athletes to create branded food items that can be sold at sporting events and online.
3. Event Marketing - Event marketing agencies can leverage personalization tactics and collaborate with athletes to create unique food experiences for fans during live events.

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