The RootsxDouglasCoupland collection has dropped, and the Canadian author has made good on his collaboration with the old-school fashion giant.
Taking his inspiration from Canadian technological advances of the 50's and 60's, the fashions featured in the RootsxDouglasCoupland collection are a new way of branding the Great White North -- one that doesn't involve beavers or Mounties. Would you expect anything less from the guy who wrote Microserfs and J-Pod?
Implications - RootsxDouglasCoupland is a reflection of authentic Canadian style, without playing up the cliches and conventions associated with the country often referred to as 'America's Hat.' Roots is a grassroots apparel company whose relationship to Canadian culture is iconic for the country, which often struggles to find an identity. The collection strikes the perfect balance between tradition and forward fashion.
Retro Canadian Fashion
RootsxDouglasCoupland Gives a Uniquely Canuck Twist to the Brand
Trend Themes
1. Authentic Canadian Style - The Rise of Canadian culture into fashion without using cliches and conventions presents an opening for new lines of clothing to emerge.
2. Incorporating History in Fashion - Designers and Innovators can use historical events or technology advancements to uniquely brand and rebrand fashion.
3. Balancing Traditions and Future Fashion - A growing appreciation for tradition and modernity in fashion opens opportunities for innovative designs.
Industry Implications
1. Fashion Industry - The fashion industry has an opportunity to promote and incorporate authentic cultural identities into its brand.
2. Canadian Tourism Industry - As the call for authentic national identity grows in fashion, the Canadian tourism industry can leverage this trend to promote cultural awareness.
3. Art and Design Industry - The trend of incorporating history, cultural traditions, and modern fashion present an opening to create unique designs in art and fashion.