Roots Rum Beer prides itself as providing one of the highest quality rum beer on the market. Yet this pride goes beyond the product itself and into the history of liquor company. This history is reflected in the vintage design of the Roots Rum Beer labels and packaging. Wanting to tell a story rather than simply sell a product, the branding is quite powerful.
Designed by Dominic Rios Sakalauskas, a creative agency based in the United Kingdom, the Roots Rum Beer packaging embraces an old school sort of imagery from the logo to the illustrations and, of course, the typography used. There is something genuine about the look as well, which solidifies the company's use of real ingredients as well.
Storytelling Beer Branding
Roots Rum Beer Embraces a Vintage Design to Celebrate Its History
Trend Themes
1. Vintage Branding - The trend of vintage branding in the beer industry presents an opportunity for breweries to highlight the history and heritage of their products.
2. Storytelling Packaging - The trend of storytelling packaging allows beer brands to engage with consumers on a deeper level by conveying a compelling narrative through their design.
3. Authentic Ingredients - The trend of emphasizing real ingredients in beer branding creates a disruptive innovation opportunity for breweries to differentiate themselves as providers of high-quality and genuine products.
Industry Implications
1. Craft Beer - Craft beer breweries can leverage vintage branding and storytelling packaging to differentiate their products in an increasingly saturated market.
2. Alcohol Packaging - The alcohol packaging industry can tap into the trend of vintage design and storytelling branding to offer unique and memorable packaging solutions to beverage companies.
3. Beverage Marketing - In the field of beverage marketing, the trend of authentic ingredients in branding opens up opportunities for companies to craft compelling narratives around the quality and origins of their products.