The Roots One Collection officially drops soon and it shares styles that are conscious and comfort-focused. The gender-free collection makes the most of sustainable fibers and it boasts the company's softest fleece to date. Fit, rather than size, is central to the collection and it aims to inspire confidence with products from XS to 4XL for women and XXS to 3XL for men.
Meghan Roach, President and Chief Executive Officer, of Roots says, "One is not a one-time campaign or a single product line. It is an evolution of our business. Informed by customer insights and a clear opportunity to create meaningful change in the consumer shopping experience, we have taken an important step in a long-term commitment to offering extended sizes, gender-free fits, and sustainable materials."
Conscious Comfort Fashion
The Roots One Collection Shares Sustainable, Gender-Free Fleece Styles
Trend Themes
1. Gender-free Fashion - Opportunity for disruptive innovation in brands offering gender-neutral clothing options and inclusive sizing.
2. Sustainable Materials - Opportunity for disruptive innovation in the use and development of eco-friendly materials for clothing manufacturing.
3. Comfort-focused Styles - Opportunity for disruptive innovation in clothing design that values the comfort and wearability of the clothes as much as their aesthetics.
Industry Implications
1. Apparel Manufacturing - Opportunity for disruptive innovation in the way clothing is made, including the use of sustainable fibers, gender-free fits, and extended sizes.
2. Retail - Opportunity for disruptive innovation in the way retail businesses offer size-inclusive and sustainable clothing options to their customers.
3. Fashion-tech - Opportunity for disruptive innovation in the intersection of fashion and technology, including the development of wearable technology that enhances the comfort and sustainability of clothing.