These ads for Unwired, an internet service located in Sydney, Australia, are absolutely amusing. Each of the five ads use a roommate from hell which would make you want to move if you did not have a contract; showing people that with Unwired, you can move to other providers whenever you want since they do not have contracts.
My two favorites are, "We must flush only once a month to conserve water," and "I prefer to drum at 3:00 a.m. There’s less background noise."
If I had roommates like these, not only would I move apartments, I would move cities. These ads, which are pure genius, were created by advertising agency Three Drunk Monkeys, in Sydney, with creative direction by Justin Drape, Scott Nowell, Noah Regan and Matt Heck. The great copy was written by Damian Fitzgerald, and photography was by Simon Harsent.
Advertising With Awful Roommates
Contract-Free ‘Unwired' Service Makes Moving Easy
Trend Themes
1. Contract-free Services - Disruptive innovation opportunity: Develop internet services that offer contract-free options to attract customers who value flexibility and freedom of choice.
2. Humorous Advertising - Disruptive innovation opportunity: Create advertising campaigns that utilize humor to engage and entertain audiences, making the brand more memorable and appealing.
3. Flexible Providers - Disruptive innovation opportunity: Establish internet service providers that allow seamless switching between different providers, providing customers with more options and convenience.
Industry Implications
1. Internet Service Providers - Disruptive innovation opportunity: Introduce new internet service providers that focus on offering contract-free options, attracting customers seeking flexible and customizable plans.
2. Advertising Agencies - Disruptive innovation opportunity: Incorporate humor into advertising campaigns to create more memorable and engaging ads that resonate with target audiences.
3. Photography - Disruptive innovation opportunity: Explore creative and humorous approaches to photography in advertising, capturing attention and enhancing brand messages.