These Japanese room spray dubbed the Fluffy Brow Scented Fabric Water is an aromatic scent that captures the aroma of cats so that consumers can add the fragrance to their home and furniture without the need for a feline companion to physically be around. The product is said to have a scent described as sunshine, freshly cooked bread and kittens.
While most room sprays opt for sweet and inviting scents, the Fluffy Brow Scented Fabric Water is an unconventional blend of fragrances that aims to recreate the aroma of having a cat companion living in the space. The smell is sweet and fresh using blends of ingredients to replicate the aroma of smelling a cat's head.
Products such as these allow consumers that potentially can't have pets recreate an atmosphere that is similar to owning one.
Feline-Scented Room Sprays
The Fluffy Brow Scented Fabric Water Gives Furniture a Feline Aroma
Trend Themes
1. Feline-scented Room Sprays - Opportunity for disruptive innovation in the home fragrance industry by creating unique and unconventional scents that cater to niche markets.
2. Aroma Replication - Potential for disruptive innovation in the fragrance industry by developing scents that mimic the aroma of specific animals or objects.
3. Alternative Pet Products - Opportunity for disruptive innovation in the pet industry by creating products that allow consumers to simulate owning a pet without the physical presence.
Industry Implications
1. Home Fragrance - Opportunity for disruptive innovation in the home fragrance industry by developing unconventional scents that cater to niche markets.
2. Fragrance - Potential for disruptive innovation in the fragrance industry by replicating the scents of specific animals or objects.
3. Pet - Opportunity for disruptive innovation in the pet industry by creating products that simulate pet ownership for individuals who cannot have pets.