One Farm, a plant-based CBD supplement brand, has teamed up with musician Ziggy Marley to launch Romeo’s Agility Chews dog supplements. The new product is named after Ziggy's adopted dog Romeo, who inspired the musician to seek out organic dog health solutions.
Up until now, One Farm has focused on producing plant-based, botanical wellness solutions for humans. However, Marley contacted the company to create a dog-specific CBD supplement after being impressed by the brand's "whole-plant ingredients and their commitment to quality, sustainability, and transparency," said Marley in a recent press statement.
Romeo’s Agility Chews consist of a blend of hemp extract, turmeric, shiitake mushrooms, cordyceps, coconut, peanut butter, rosemary, and quinoa seeds, which combine to provide dogs the nutrition needed to improve their agility and reduce inflammation.
Musician-Backed CBD Dog Supplements
One Farm and Ziggy Marley Launch Romeo’s Agility Chews
Trend Themes
1. CBD Supplements for Dogs - The increasing demand for CBD products for pets represents an opportunity for further research and innovations in safe and effective animal-specific formulations.
2. Plant-based Pet Wellness Solutions - The focus on plant-based formulations for pets opens up opportunities to explore and offer safer, cleaner, and more sustainable options than traditional animal-derived products.
3. Celebrity-backed Pet Health Products - Collaborating with celebrities and influencers to market pet health products may offer a disruptive innovation approach that appeals to the growing segment of pet owners who value and follow celebrity endorsements.
Industry Implications
1. Pet Supplements - The pet supplement industry can focus on diversifying their offerings with CBD and plant-based formulations to meet growing demand and establish market differentiation.
2. Plant-based Products - The plant-based products industry can explore expanding into the pet market, leveraging the demand for clean, sustainable and organic wellness alternatives.
3. Celebrity-endorsed Products - The celebrity endorsement industry could potentially look into expanding into the pet market to market high-quality pet products backed by famous personalities.