In an effort to help those who would rather spend Valentine's Day at home than at the priciest restaurant in town, Pizza Hut is putting a romantic twist on pizza. Although not a traditional aphrodisiac, the chain's new heart-shaped pizza is sure to put a smile on the face of that special someone.
Pizza Hut's new heart-shaped pizza is a limited-edition menu item available from now through February 14th, 2017. The pizza is made from a hand-tossed crust that has been formed into the shape of a heart. The pizza is medium in size and comes with a choice of one topping. Pizza Hut is also offering a Valentine's Day Bundle, which allows customers to order their pizza with one of the three possible dessert options: the Hershey's Hot Chocolate Brownie, the Hershey's Triple Chocolate Brownie or the Ultimate Hershey's Chocolate Chip Cookie.
Heart-Shaped Pizza Crusts
Pizza Hut is Putting a Romantic Twist on Pizza This Valentine's Day
Trend Themes
1. Limited-edition Food Items - Opportunity for other food chains to create such themed dishes for special occasions.
2. Personalized Food Items - Opportunity to extend this concept by offering custom pizza toppings for customers to choose from.
3. Food as Gifts - Opportunity for other food chains to come up with ways to package the food in a creative way for gifting purposes.
Industry Implications
1. Fast Food Industry - Opportunity to create more limited edition or seasonal menu items in order to entice customers to keep coming back.
2. Food Gifting Industry - Opportunity to innovate on the presentation and packaging of food products for special occasions.
3. Restaurant Industry - Opportunity to develop themed menus and events around popular holidays or events to drive customer traffic and increase sales.