These romance novel makeup ads are very timely. MAC has cleverly jumped on the 'Fifty Shades of Grey' bandwagon when the hype is high since the highly anticipated and well-received trailer was released just recently. Yet instead of embracing a more its modern take on the romance novel, these print ads have fun with more traditional Fabio-inspired covers.
From an eyeshadow called 'Sex & The Oyster' to a Lipgloss called 'Bared For You,' the MAC Fall 2014 collection is one that will surely heat up the bedroom. There is no way that women will not notice them thanks to these amazing romance novel makeup ads, which take place in fields, boats and more.
Romance Novel Makeup Ads
The Latest MAC Collection Gives 'Fifty Shades of Grey' Some Competition
Trend Themes
1. Romance-inspired Makeup Collections - Cosmetics brands can create limited edition makeup lines that are inspired by popular romantic novels or movies, as shown by MAC's 'Fifty Shades of Grey' collection.
2. Novel-inspired Advertising Campaigns - Instead of traditional beauty ads, cosmetics companies can utilize clever and playful campaigns that mimic the covers and themes of popular romantic novels.
3. Highly Targeted Marketing Strategies - By jumping on the hype of a popular novel or movie, brands can create collections that will appeal to specific target markets, like MAC's collection that appeals to fans of 'Fifty Shades of Grey'.
Industry Implications
1. Cosmetics - The cosmetics industry can utilize novelty and creativity to differentiate their products from competitors and tap into specific target markets through themed collections and advertising.
2. Publishing - Publishers can collaborate with beauty brands to create book and beauty bundles that cater to niche audiences.
3. Fashion - Fashion brands can draw inspiration from romantic novels or movies to create themed collections that are in line with current trends and cultural phenomena.