The 2013 Geneva Motor Show got a little classier when the Rolls-Royce Wraith burst onto the scene. The Wraith, based on the Ghost, is the fastest Rolls-Royce ever created. It's powered by a tuned version of the Ghost's 6.6-liter twin-turbo V12 engine. The upgraded engine is good for 624 horsepower and 590 lb-ft of torque. The Wraith can go from 0 to 60 in 4.4 seconds, a time which may not sound too fast but is actually quite amazing when you consider just how big and opulent the Wraith is.
Speaking of opulence, the Wraith has an interior that is covered in leather and Canadel Paneling. On the tech side of things, the Rolls-Royce Wraith comes equipped with a voice-command system and a touch infotainment system. However, what's most interesting about the Rolls-Royce Wraith is that it comes equipped with technology that makes use of satellite mapping to select the best gear for the road conditions ahead. All of this luxuriousness and tech will set you back about $320,000 when the Wraith is released.
Speed-Shattering Luxury Rides
The Rolls-Royce Wraith is the Company's Fastest Car Ever Built
Trend Themes
1. Luxury Car Technology - The integration of satellite mapping technology in cars for advanced gear selection presents an opportunity for disruptive innovation in the luxury car industry.
2. Fastest Cars in the World - The emergence of high-speed luxury cars in the market presents an opportunity for disruptive innovation in the supercar industry.
3. Voice-command Car Systems - The development of advanced voice-command systems in luxury cars presents an opportunity for disruptive innovation in the automobile electronics industry.
Industry Implications
1. Luxury Car Manufacturing - Luxury car manufacturers can capitalize on satellite mapping technology and advanced gear selection to create even more high-end luxury cars
2. Supercar Manufacturing - Supercar manufacturers can invest in research and development to create even faster and more powerful high-end cars for car enthusiasts.
3. Automobile Electronics Manufacturing - Manufacturers of automobile electronics can create advanced voice-command systems for luxury cars, integrating more features for improved driving experience.