The ROKIT Spring/Summer 2019 collection recently launched and it is entitled 'Trial & Error.' The latest seasonal capsule is designed from an angle that exudes a strong sense of retro elements informed through a plethora of camouflage patterning. Similar to the label's first drop this season, the pieces boast a sense of athleticism and embody the concept of success through failure.
The capsule feature sportswear designs including track pants that are constructed from a plethora of fabric materials. The aforementioned camo design sees itself across pieces such as shorts, hip-sacks, caps, and more. The overall collection spotlights the selection of large hip-sacks in colorways of either camo or turquoise. To round out the entire range, ROKIT drops an outlandish branded mouthguard.
Loudly Detailed Spring Accessories
The ROKIT Spring/Summer 2019 Collection Features Bold Designs
Trend Themes
1. Retro Elements - Opportunity for brands to incorporate retro elements into their designs and appeal to consumers looking for nostalgic fashion.
2. Athleisure Wear - Brands can explore the athletic-inspired fashion trend to create sportswear designs that blend style and comfort.
3. Bold Accessories - There is a market for outlandish and eye-catching accessories that can complete a fashion ensemble.
Industry Implications
1. Fashion - Fashion brands can leverage the trend of retro elements and athletic wear to create exciting and unique collections.
2. Streetwear - The streetwear industry can capitalize on the demand for bold and statement-making accessories to attract fashion-savvy consumers.
3. Sports Equipment - Companies can explore the opportunity to collaborate with fashion brands and create branded mouthguards that add a stylish and unique touch to sports gear.