In her series 'Rodeo Queens,' Brooklyn-based photographer Gabriela Herman documents the behind-the-scenes action of the Miss Rodeo America pageant.
The event is described by one Miss Rodeo hopeful, contestant Nicole Schrock, as "a cross between an actual rodeo and the Miss America pageant." The 27 contestants, all of whom could ride before they could walk, are judged on their looks, personality and horsemanship. In addition to the title, the winner will walk away with nearly $30,000 worth of scholarship money.
Despite the makeup, glitter and big hair, the event is saturated in conservative Western values. Like the Miss America pageant, contestants must not have been married or pregnant prior to the competition, and any boyfriends they may have are not publicly acknowledged until after the winner is declared.
Rodeo Pageant Photography
Gabriela Herman Captures Real-Life 'Rodeo Queens' in Her Latest Series
Trend Themes
1. Rodeo Pageants - Beyond the traditional pageant concept, businesses related to rodeos, horses, and Western American culture can explore opportunities to innovate and provide new experiences for participants and audiences.
2. Documentary Photography - There is a growing demand for authentic and raw depictions of niche hobbies, traditions, and events, transforming the way people consume and appreciate photography.
3. Pageantry Realities - The Miss Rodeo America pageant sheds light on the controversies revolving around traditional beauty standards, cultural representation, and gender expectations in pageantry.
Industry Implications
1. Tourism - Regions famous for hosting rodeo pageants can utilize the trend to attract tourists, showcase local traditions, and create new revenue streams.
2. Publishing - Magazines and online media can cover rodeo pageants and their participants, promoting regional and cultural diversity, as well as empowering and inspiring women in the Western world.
3. Education - Schools and universities can acknowledge and support extracurricular activities that celebrate the Western American culture and offer opportunities, such as scholarships, to students with diverse interests and backgrounds.