A bathroom may seem like an odd choice when it comes to settling on a backdrop to highlight the exquisite gowns featured in the Rodarte Spring 2012 Couture collection, but that is exactly where the lookbook was shot. The gritty, almost candid shots offer a unique contrast to the opulent fashion designs, which happened to be inspired by Italian frescoes, specifically the art of Fra Angelico.
Starring up-and-coming fashion icon and actress Elle Fanning, the Rodarte Spring 2012 Couture catalog was shot by photographer Bill Owens. The photo shoot specifically took place in a not-so-glam bungalow in Los Angeles, showing that despite the designs and even the price tag, these two designer sisters always have the real woman in mind.
Gritty Bathroom Photography
The Rodarte Spring 2012 Couture Lookbook Stars Elle Fanning
Trend Themes
1. Bathroom Photography - Disruptive innovation opportunity: Explore unconventional locations as backdrops for fashion lookbooks to create unexpected and attention-grabbing visuals.
2. Gritty Fashion Shoots - Disruptive innovation opportunity: Challenge traditional notions of glamour by juxtaposing luxurious fashion designs with gritty settings, creating a unique aesthetic appeal.
3. Real Woman-inspired Fashion - Disruptive innovation opportunity: Embrace designs that cater to the everyday woman, showcasing relatability and accessibility in high fashion.
Industry Implications
1. Fashion Photography - Disruptive innovation opportunity: Experiment with new and unconventional settings for fashion photo shoots, breaking away from traditional studios or locations.
2. High Fashion - Disruptive innovation opportunity: Design fashion collections that highlight the beauty and grace of everyday women, challenging the stereotype of unattainable glamour.
3. Lookbook Design - Disruptive innovation opportunity: Create lookbooks that embrace unexpected settings, allowing the fashion designs to stand out and capture audience attention in new ways.