The Mulleavy sisters were inspired by a singed Death Valley and contorted and tattered black vultures for the Rodarte Spring 2010 collection. To set the mood, the floor was covered in black sand, eerily lit dry ice smoke filled the room, and a musky smell drifted through the area (a collaborative offering from Rodarte and fragrance company Firmenich). The chic, deconstructed dresses that have made the sisters famous still permeated the Rodarte Spring 2010 collection along with a pair of ripped black pants all paired with Nicholas Kirkwood for Rodarte footwear.
The gothic theme of the Rodarte Spring 2010 show was carried through even in the make-up. Tribal-inspired tattoos were painted in black along the models arms, their lips were painted a deathly shade of black and their hair was was held back in a web of sheer wool.
Shredded Gothic Fashion
Death Valley- and Vulture-Inspired Rodarte Spring 2010 Collection
Trend Themes
1. Shredded Gothic Fashion - Disruptive innovation opportunity: Creating a line of sustainable, eco-friendly shredded gothic fashion that appeals to environmentally conscious consumers.
2. Deconstructed Dresses - Disruptive innovation opportunity: Developing a technology that enables easy customization and deconstruction of dresses to meet individual customer preferences.
3. Tribal-inspired Makeup - Disruptive innovation opportunity: Introducing a virtual reality makeup application that allows users to experiment with tribal-inspired makeup looks without the need for physical products.
Industry Implications
1. Fashion and Apparel - Disruptive innovation opportunity: Incorporating AI and machine learning into the fashion industry to enhance design processes and create personalized fashion recommendations.
2. Beauty and Cosmetics - Disruptive innovation opportunity: Using 3D printing technology to produce customizable, cruelty-free makeup products and packaging.
3. Fragrance and Perfume - Disruptive innovation opportunity: Developing innovative scent delivery systems, such as wearable scent devices, to enhance the consumer fragrance experience.