The Rockwell by Parra 2012 Fall/Winter collection offers new editions of a wider scope of merchandise with funky characters, vibrant colors and tons of fun.
The collection is centered around the Dutch artist's vivid pop art style and his humor. A signature illustration in this series is a blue bird who appears on t-shirts, hats and sweatshirts in a variety of predicaments. As well, other characters like personified fruits and half human/half animal characters carry on throughout the line-up. Fun pieces include the white tees with framed comic-like pictures. For instance, one version is a t-shirt with a pair of legs under water with the saying "the one that got away." The apparel and accessories are relaxed and meant to be taken with a grain of salt.
The Rockwell by Parra 2012 collection is bright, wacky and above all creative.
Saturated Hand-Drawn Apparel
The Rockwell By Parra 2012 Fall/Winter Releases Funky Creations
Trend Themes
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Pop Art Fashion — Opportunity to incorporate unique and playful design elements on clothing and accessories.
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Hand-drawn Graphics — Opportunity to create a one-of-a-kind, artisanal feel in apparel design.
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Comic-style Prints — Opportunity to tap into the growing trend of graphic and novel-style fashion.
Industry Implications
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Fashion Apparel — Brands can differentiate themselves by incorporating fun, unique design elements in their products.
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Accessories — Opportunity to create playful and eye-catching accessories like hats, bags, or jewelry.
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Graphic Design — Customizable graphic design services can tap into the market demand for unique and creative graphics for apparel and other products.