Urban Americana Photos

Rocksmith Fall 2009 Lookbook has a Patriotic Flair

The Rocksmith Fall 2009 lookbook has a patriotic urban flair to it, through its use of the flag and everyday people doing everyday things.

Fall is a humongous retail season as parents are frantically trying to outfit kids to go back to school. Branding and advertising is key during this time to ensure a brand is visible.

Rocksmith’s Fall 2009 lookbook is said to specifically reference the ‘90s through the mood and primary colors in the photos. This is Rocksmith’s first collection of Fall 2009 garments.
Trend Themes
1. Patriotic Fashion Trends - Businesses can explore incorporating national and cultural symbols or color combinations into their clothing or accessory lines.
2. Back-to-school Marketing Strategies - Opportunities exist for businesses to focus on branding and advertising during the fall season to target parents and children for school shopping.
3. 90s Style Revival - Businesses can capitalize on reviving fashion trends from the 90s, focusing on mood and primary colors.
Industry Implications
1. Fashion and Apparel - Companies can explore incorporating patriotic designs into their clothing and accessory lines or focus on fall branding and advertising.
2. Retail - Opportunities exist to target parents and children during the back-to-school shopping season through strategic marketing efforts.
3. Photography and Fashion Modeling - Businesses can focus on reviving the visual style of the 90s in order to stand out and differentiate themselves.

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