The Rock Love Hotel is a hookup house created after the infamous penitentiary. This Alcatraz-themed hotel definitely proves that there is something for everyone out there.
Nothing gets my engine running more than the sight of dank hallways and prison guards who yell at you. Check out the gallery for pictures of The Rock Love Hotel.
Implications - A consumer looking for an experience slightly out of the ordinary would definitely be drawn to a themed experience such as this. As people grow more accustomed to having greater choice and freedom in the products they buy, it is only natural that an increasing amount of companies would seek to entice them with services that are increasingly unique and out of a consumer's comfort zone.
Passion Prisons
The Slammer-Themed Rock Love Hotel is Every Woman's Fantasy
Trend Themes
1. Themed Hotels - There is an opportunity for hotels to create unique and themed experiences that appeal to consumers seeking something out of the ordinary.
2. Experience Economy - Consumers are increasingly seeking unique and memorable experiences, creating an opportunity for businesses to provide more than just products or services.
3. Fantasy Tourism - There is an opportunity for businesses to tap into consumers' fantasies and offer one-of-a-kind experiences that allow them to escape reality for a short period of time.
Industry Implications
1. Hospitality - Hotels, resorts, and other entities in the hospitality industry can capitalize on the trend of themed hotels and offer consumers a unique and unforgettable experience.
2. Tourism - Travel companies can create fantasy tourism packages that offer consumers the opportunity to experience something completely out of the ordinary and leave a lasting impression on them.
3. Entertainment - Entertainment businesses such as theme parks and museums can create immersive experiences that transport consumers into a different world and offer a break from reality.