The Rochas Spring 2014 show was a delicious, luminous collection of pastel-hued, Old-Hollywood confections. The colors ranged from blushing pink to glimmering champagne to cool mint, and each look was dripping with sparkle; whether it be in the form of intricate bead work or chandelier necklaces. The result was a glamorous collection that looks almost good enough to eat.
In order to contrast the sugary-sweet aesthetic, the models were styled with smokey eyes and messy, super-teased up-dos. Beyond their eye-catching bling, the models were accessorized with bowler bags, glimmering trench coats and – the wackiest addition of them all – feathered shoes. Overall, the Rochas Spring 2014 show practically radiated off the runway – and left viewers craving more syrupy, old Hollywood goodness.
Radiantly Retro Runways
The Rochas Spring 2014 Collection Provides Sugary Sweet Hollywood Glamour
Trend Themes
1. Pastel-colored Fashion - Opportunity for disruption: Create sustainable and eco-friendly dyeing processes for pastel colors.
2. Sparkle and Beadwork - Opportunity for disruption: Develop innovative materials and techniques for creating sustainable and biodegradable sparkle and beadwork.
3. Unique Accessories - Opportunity for disruption: Design and produce eco-friendly and cruelty-free alternatives to feathered shoes and exotic leather bags.
Industry Implications
1. Fashion - Opportunity for disruption: Integrate technology into fashion design and manufacturing processes to create sustainable and ethically-produced garments.
2. Eco-friendly Dyeing - Opportunity for disruption: Develop and commercialize new eco-friendly dyeing processes for the fashion industry.
3. Sustainable Materials - Opportunity for disruption: Invent and market sustainable materials for fashion accessories, such as cruelty-free alternatives to feathers and exotic leathers.