Robi the robot is a very unique robot for a variety of reasons. His Astroboy-like design and unique features are a big selling point but it may be his marketing that takes the cake.
Robots are slowly infiltrating their way into ordinary life and Robi the robot will be yet another robot to add to the collection. The can dance, can talk about 200 Japanese words and can even demonstrate his emotions through color-changing eyes.
The most interesting part about Robi though is that his parts were delivered on a weekly basis through a print publication. This idea brings relevance back to an industry that has been steadily declining for some time now. Next time you pick up a magazine you may get a robot to go with it.
Robot-Assembling Magazine Branding
Robi the Robot Can Be Built by Parts Sent in a Weekly Magazine
Trend Themes
1. Robot-assembling Magazine - Magazines can add a new dimension of value by including pieces to robot making and assembly.
2. Print-based Subscription Services - Print subscription services can innovate by offering tangible products rather than just information.
3. Personalized Assembly of Components - Consumers can have the opportunity to build their own custom robots through component subscription services.
Industry Implications
1. Publishing - Print publications can create new revenue streams and increase readership by providing unique content such as robot assembling pieces.
2. Robotics - Robotics companies can explore new avenues of distributing their products through print media.
3. Subscription Services - Subscription services can enable subscribers to build their own customized products through personalized component delivery.